Dove Beauty Products – Claim to Fame

By Arsya Apr 12, 2020 #beauty #claim #products

Dove beauty products are no doubt one of the most widely recognized brands of skin care products today. Almost every one of us has heard or seen Dove commercials on television one time or another. A lot of people trust Dove beauty products to be kind and gentle to their skin. How did Dove start as a company and how did it evolve into the cosmetic giant that it is today?
Dove is a subsidiary of Unilever, a global manufacturing company that offers a wide selection of food and personal or home care products. Dove beauty products are manufactured in three countries: the United States, Brazil and Germany. Although their packaging varies in color, the all bear the same logo: the silhouette profile of a dove.
Although Dove is widely recognized as a large soap bar company, it also produces various personal care products.
These products include hair care products, facial care products, beauty bars, body washes, and deodorants or antiperspirants. Dove beauty products, formulated to be pH neutral, contain various kinds of synthetic surfactants and vegetable oil based ingredients (especially in their soaps) that are known for their gentleness on the skin.
Dove beauty soaps come in various kinds: white, pink, pro-age, energy glow, exfoliating, cool moisture, nutrium nourishing, unscented for sensitive skin, and calming night.
In 2006, Dove established the Dove Self-Esteem Fund, with the hope of educating and inspiring girls to become more confident about themselves. In line with this program, several short, award-winning films have been created by the company. Some of these films like Evolution, Daughter, Amy, and Onslaught can be viewed online only.
The Company’s Evolution
Before 1955, Dove beauty products were not distributed in the United States. Its beauty bars or soaps have a patented cleansing agent that is known to moisturize your skin. Advertisements shown on TV show moisturizing cream poured into a bar of soap. The company takes so much pride in the unique moisturizing properties of its beauty soaps that they changed the phrase “cleaning cream” to “moisturizer cream” in 1979.
That same year, a dermatologist from Pennsylvania conducted a study to prove that Dove has more moisturizing properties than ordinary soaps. Indeed, results have shown that Dove soaps did not irritate and dry the skin like other brands of beauty soaps. Unilever began emphasizing the dermatologist’s findings in Dove advertisements, earning the patronage of around 24% of consumers by 2003.

By Arsya

Related Post