5 reasons to create a mobile app for your salon
Having a mobile app for your salon, institute or spa can be a formidable weapon to stand out while saving time and money. And since your customers can enjoy the same benefits, everyone wins. You would be wrong not to exploit this channel.
In France, according to a survey conducted by CREDOC, in 2017, 73% of French people own a smartphone. And it is even the most used device to connect to the internet (42% on smartphones versus 38% on computers). And according to the data company AppAnnie, there is an average of 90 applications installed on smartphones. In other words, the potential and usefulness of this digital tool is no longer in doubt. But if you are still hesitant, here are the 5 best reasons to acquire a mobile application for your business with app development uae.
1. Activate a major customer loyalty lever
The mobile application allows you to:
- Better understand your customers by observing their consumption habits, by asking them about their desires and needs, by collecting information on their lifestyle and of course their contact details.
- Consider your customers as VIPs by allowing them to access personalized discounts, or even by inviting them to events in stores or institutes.
- Create recurring desires through teasers of key moments, to allow simple consumption habits by sending push notifications.
- This way of reaching out to customers while spoiling them seems less intrusive than a more traditional sales technique. And the customer who feels privileged, reassured and who identifies with a brand is an easier customer to retain.
2. Improve your brand image with mobile app
In the world of well-being and beauty, the image you project, even before the service, already does half the work. Offering a mobile application contributes to the positioning of your company. App development uae is often a guarantee of quality of service. To improve, modify or develop your brand image, several tools or parameters must be worked on:
- Refine your speech on mobile. The tone you give says a lot about you. You will attract customers accordingly. Chic? Cool? Hipster?
- Work on the image of your mobile application. The customer has more pleasure in spending time on his smartphone if he browses an m-store that he finds pleasant. He also identifies himself more easily.
3. Expand your target by offering your own mobile app
To remain competitive, you must constantly seek out new customers. Certainly, but it is not always easy to find the time to prospect and know where to find your new recruits. The mobile application allows you to seduce new prospects. How?
- By reaching a more connected target, who will first take a look on the web before consuming. Today, customers make sure they consume fairly and do not hesitate to compare. The mobile application allows you to make yourself visible and to give easy access to all your information, your services and your prices.
- By reaching a target that itself broadcasts its good deals, thanks to the opinions left, to the sharing of good deals online. Nothing is simpler with an application than to send information to all your friends at the same time.
- By reaching for sure the most impatient who will access your store or your schedule at any time of the day or night (and who would have already given up if there was only the phone to contact you).
4. Save your customers time
Thanks to a mobile application:
- You are accessible 24/7, you adapt to customers and their timing. This remains very appreciable in a world as competitive as yours. A client can check your availability on public transport while another can get advice or book a service on the way home from dinner. You can therefore optimise time.
- You provide turnkey solutions, inspirations that your clients would not necessarily have found. Your mobile showcase must be inspiring to give them ideas without them having to search.
5. Make it easier to make appointments
Booking online via your application will give an impression of freedom and speed for making appointments. And an easy appointment means a customer who is already happy before arriving. All you have to do then is highlight your professionalism so that they come back. Or you can ask app development uae for more help.
- The added advantage: for an appointment booked via a mobile application, you can have an SMS sent automatically the day before the service. It is also possible to have the appointment entered in your client’s smartphone diary. Multiple reminders help customers in their management agenda and significantly reduce cancellations.
- The direct consequence is that with your mobile application, your schedule is created automatically, you only have to consult it (the appointments are made or cancelled by the customers themselves).